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  • Writer's pictureEmre Can Anlar

Emobility for Europe: Visions and Experiences

Welcome to our new episode of greenventors' "Behind the Scenes", where today we take an in-depth look at the challenges and solutions in the field of emobility in Europe. Today we have the privilege to talk to two proven experts in this field, who also have a long combined experience in this environment: Mathias Wiecher, Chief Commercial Officer at E.ON Drive, and Dr. Andreas Pfeiffer, Founder and Managing Director of the independent management consultancy greenventors GmbH.

Listen to the post - here!

Welcome, Mr. Wiecher and Dr. Pfeiffer! To jump right in, could you please start by telling us about your experience in introducing emobility solutions?

Mr. Wiecher: Thank you very much for the invitation. At E.ON Drive, we focus on home and on-the-go charging solutions for private customers on the one hand, and on customized electromobility solutions for companies on the other. The conversion of a company from a "fossil" vehicle fleet to an electric one should always be viewed holistically. We support our corporate customers with a 360° offer and take care of the charging infrastructure at the locations, charging rates for on the road and wallboxes for employees at home. Because in addition to the electric vehicle fleet, there also needs to be an intelligent, comprehensive charging mix.


Dr. Pfeiffer: In my 14-plus years of experience in electromobility, I've had the opportunity to shape several corporate startups in this field and to serve as CCO at a sustainability investor. Today, these experiences are incorporated into my work at greenventors and position us as a strong partner for companies in the energy and petroleum sector that are in a transformation phase and are giving electromobility an increasingly central role in their business field.

At E.ON Drive, we have teams working "end to end" on integrating emobility solutions into companies to ensure a seamless transition and effective business processes. - Mathias Wiecher

Thank you very much for your insights. Could you now tell us about the development of corresponding business units?

Mr. Wiecher: Of course, the development of such business units requires a strategic approach in which we focus on the specific needs and requirements of the respective markets: Where do the focal points have to be? What new competencies do we need to bring into the company? At E.ON Drive, we have teams working "end to end" on integrating emobility solutions into companies to ensure a seamless transition and effective business processes. We cover the entire value chain, from site analysis, hardware selection and installation to operations management. Throughout these individual steps, our customers always have fixed points of contact, because we are talking about complex projects here. This "big picture" also has to be factored into the setup of the business units.


Dr. Pfeiffer: Indeed, the establishment and development of business units in this area is a multi-faceted task. At greenventors, we often work hand in hand with our clients to create the right structures and identify the necessary resources. In doing so, we rely on our experience in shaping corporate startups to develop viable and future-oriented business models.

Team Emobility @eon drive 2018/19

With regard to cross-border activity, what are the specific implications for the design of the organization, especially when looking beyond a national border and thus beyond a business unit?

Mr. Wiecher: Due to our work in many different European markets, we rely on a multidimensional approach. It's about structuring the various business units in such a way that they are both effective locally and can work in a solution-oriented way with the specific, regional framework conditions and regulations, and also function harmoniously in a larger, international context. This requires close cooperation between the various international business units in order to create synergies and pursue a uniform strategy that takes into account the specific requirements and circumstances in the various markets, while at the same time moving us forward as a European player.

Especially with regard to the different regulatory frameworks and market conditions [in different markets], it is crucial to create a flexible organization that is able to adapt quickly to changing conditions without losing sight of the overriding corporate goals. - Dr. Andreas Pfeiffer

Dr. Pfeiffer: Of course, the cross-border orientation also brings challenges, especially with regard to the different regulatory frameworks and market conditions. It is therefore crucial to create a flexible organization that is able to adapt quickly to changing conditions without losing sight of the overriding corporate goals. At the same time, from a central perspective, it is important to ensure that customer solutions remain scalable. Working with Mathias at E.ON has shown me that a shared vision and a strong corporate culture are key factors here. Our shared vision of electrifying people's journeys and the joy of doing something good for people and nature drove us then as it does now.

Mr. Wiecher, Dr. Pfeiffer emphasizes the need for a clear strategy and vision in the implementation of electromobility solutions. Could you tell us how E.ON Drive is putting this vision into practice and what role partnerships and interoperability play in this?

Mr. Wiecher: At E.ON Drive, we strive to make the switch to sustainable mobility possible for everyone by offering innovative and user-friendly solutions. Partnerships are essential in this context, as they enable us to offer a wide range of services and create a seamless user experience. Because our systems and technologies and those of our partners and service providers need to work and communicate with each other, interoperability is a key aspect for us. One example of indispensable interconnectivity in electromobility and energy in general is the implementation of smart grids because they promote the use of renewable energy to ensure a sustainable and efficient energy supply.

By combining smart grid and emobility technologies, we can ensure a reliable and environmentally friendly energy supply that meets the requirements of modern emobility. - Mathias Wiecher

You also highlighted the importance of renewables and smart grids. Could you give us some insight into how these technologies support E.ON Drive's electric mobility solutions?

Mr. Wiecher: Sure, the integration of renewables is a key component of our strategy. To make the best use of renewable energies, we need smart grids because they enable intelligent control of energy flows. By combining these technologies, we can ensure a reliable and environmentally friendly energy supply that meets the requirements of modern emobility.


Dr. Pfeiffer, you emphasize the importance of scalability and adaptability in customer projects. Could you give us an example of how greenventors helps companies meet the challenges of scaling?

Dr. Pfeiffer: Of course, in one of our projects, we helped a company to optimize and activate its sales unit for B2B customer solutions. A key aspect was to pick up the employees and bring an existing CRM system to life by making sure it was actively used. We also established active sales controlling to make success measurable. The focus was on the principle of "lead by example, get down to business and do it", coupled with the transfer of market and product expertise. This combination is what makes our magic.

The focus was on the principle of "lead by example, get down to business and do it", coupled with the transfer of market and product expertise. This combination is what makes our magic. - Dr. Andreas Pfeiffer

You talk about "getting down to business and getting things done". Could you explain to us how this principle is put into practice and how it helps companies achieve their goals?

Dr. Pfeiffer: "Tackle and do" for us means being proactive and finding solutions rather than just identifying problems. In practice, this means working closely with our customers to understand their specific challenges and develop tailored solutions. In doing so, we rely on our experience and expertise to find the right levers and move companies forward in their development. It is a dynamic and hands-on approach that has proven to be very effective in a fast-growing market.


In the dynamic world of emobility in Europe, Mr. Wiecher and Dr. Pfeiffer emphasize the importance of clear visions, strategic partnerships and adaptability. Both experts, representative of E.ON Drive and greenventors GmbH, rely on a proactive and customer-oriented approach to meet the challenges of the industry. Both experts emphasize the need to seamlessly integrate electromobility solutions into existing corporate structures and highlight the central role of renewables and smart grids. Driven by the shared vision of electrifying people's mobility and making a positive contribution to people and nature, they strive to develop innovative and future-proof solutions. Their long-standing experience provides a robust foundation for developing strategies aimed at advancing electromobility in Europe, with a focus on collaboration, innovation and sustainability.

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